Your guests are searching for you online.
Are they finding you?
Most small HoReCa businesses lose bookings every day — not because they aren't great, but because their digital presence doesn't pull its weight.
Get a free auditSound familiar?
- No website, or an embarrassing one — a bad first impression before guests even walk through the door
- Bookings still happen via WhatsApp or a clunky form — no system, no data, no control
- You don't know who your returning guests are — no database, no loyalty loop, no reason for them to come back
- Your competitor ranks above you on Google — and they're not necessarily better, just better indexed
- The site looks fine on desktop, but breaks on mobile — where most of your traffic actually lands
These aren't design problems. They're revenue problems.
What I can build for your business
I don't just write code or do design. I help hospitality businesses turn their online presence into a real working asset.
Convert visitors into reservations
A fast, mobile-first website with an integrated booking system, clear offers, and CTAs that actually get clicked. Built to rank on Google from day one.
Build a guest database & loyalty program
Your regulars are your most valuable asset. I build systems that collect contact details, automate follow-ups, and give guests a reason to come back — without extra workload for your team.
Analytics that make sense
Know where your guests come from, what they do on your site, and which offers actually convert. Clean dashboards your team can actually use.
Integrations that save time
Booking platforms, payment systems, CRM tools, Telegram notifications, social feeds — connected and working together, not in silos.
Performance & SEO
Lighthouse 90+ scores, semantic markup, Schema.ORG, and an SEO setup that brings in organic traffic over time — not just visitors that disappear when you pause ads.
What this looks like in practice
Restaurant · Siesta Fiesta
Goal: Generate banquet booking leads with an SEO-optimized landing page.
Result in the first month — without paid ads:
- 60 applications submitted through the site
- 37 guests clicked "Call" directly
- 13 visitors moved to social networks for follow-up
- 100+ total targeted actions
Glamping · Terruar · 4 months after relaunch
Goal: Fix outdated UX, improve conversions, increase time on site.
- 8.5× growth in organic search traffic
- 43% increase in content engagement rate
- 1.5× more returning users
- Bounce rate cut in half
Extras: live camera streaming, weather widget, seasonal service logic.
Glamping Franchise · Terruar · No ads, no link building
Goal: Collect qualified investor contacts organically.
- 70+ leads collected without a single ad
- 1,500+ engaged visitors from search alone
- Bounce rate under 20%
Why work with me
I've been building for HoReCa for years — not as a side gig, but as a core focus. Before going fully into development, I worked closely with marketing teams at an advertising agency. That background means I understand what actually drives bookings, and I'll push back if something won't work for your audience.
In practice, this means:
- I ask the right questions before writing a single line of code
- A basic site can be live in 1–2 days once materials are ready
- I handle everything: design, development, deployment, SEO, analytics
- I won't hand off a file and disappear — I stay involved
Every project starts with a free audit of your current situation. No pitch, no pressure — just an honest look at what's working and what isn't.
A bit about me
I'm Alex — a full-stack developer with 5 years of experience building web applications, Vue.js Certified and a background that spans both the technical and marketing sides of digital.
- 20+ high-performance web projects (Lighthouse 90+)
- Hands-on HoReCa industry experience across restaurants, glamping, hotels, and catering
- Advertising agency experience — I speak marketer, not just developer
- Three years in UI/UX design before I started coding
- Based in Belgrade, working with clients remotely
Let's look at your project
Tell me (or my AI agent) what you're working on and what you want to improve. I'll come back with an honest take — and if it makes sense to work together, we'll figure out the next step.