Website development for a glamping franchise
Franchise Full-Stack Glamping
About
The project consists of two parts.
The first part describes the work on the main project, whose target audience is glamping guests Open first part
You are here
The second part is dedicated to the franchise.
The Terruar glamping franchise, which has been attracting and multiplying investments for several years, as well as providing services for opening similar businesses.
The main task
Collecting contact details of potential investors
Work plan
- Define the target audience
- Analyze competitors
- Identify key propositions and strong offers
- Create the website structure
- Develop the design
- Develop server logic
- Testing
Implementation
Immersion in the business
We met with the client three times to discuss the nuances, proposals, and specifics of the industry. During this time, we compiled a knowledge base about the product, media resources, and a list of competitors.
Based on the data obtained, a decision was made to create a landing page focusing on two categories: glamping guests and investors.
Unique offers
Four tariffs were taken as a basis: from basic consultation to the complete turnkey opening of a new glamping site.
The main winning difference was the fact that when investing in construction, the new house became the property of the investor. There were no such offers on the market.
Development
I used Nuxt (Vue) as a basis, along with suitable plugins such as NuxtImg for image optimization. High-quality semantic markup and Schema.ORG were created.
Caddyserver provides security and certification.
I defined three target actions: sending contact details, switching to messenger, and calling.
Testing
Cross-browser testing and Vitest interface tests were performed.
Get a free audit
Results Without any ads
Targeted actions
Total contact details received: over 70. With good intensity and engagement for the landing page, without advertising or link building
Engagement
Search traffic brought in over 1,500 engaged visitors. With noticeable growth after the start of indexation
Bounce reduction
Good reduction in bounce rate - no more than 20%
Stability
The intensity of requests shows that the site is not just trending, but is constantly interesting to the target audience.
