Development of a client website for glamping

Full-Stack Optimization Glamping

About

The project consists of two parts.

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The first part describes the work on the main project, whose target audience is glamping guests

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The second part is dedicated to the franchise. Open franchise part

Glamping in the forest, offering cabins for rent with views of the stars, private kitchens, and all amenities.

The main task

Improve user experience, conversion rates, and visit duration

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Identified problems

1. The website consisted of a single page.
2. No booking system (bookings were made via a feedback form).
3. Severely outdated UI and inconvenient UX.
4. Unstructured offers.

Appearance of the website at launch

Work plan

1. Conducting competitor analysis
2. Defining the uniqueness of the offer and the strengths of glamping
3. Creating the structure and site map
4. Creating a new, attractive user interface design
5. Centralizing all content through a database
6. Connecting the booking module
7. Connecting analytics systems
8. Testing
9. Publication 🎊

Implementation

Competitor analysis

A pool of offers in the region was compiled in the price category, and the strengths and weaknesses of each were identified.

Unique offer

Were identified based on competitors' offers and Terruar's strengths.

Design

A design system was developed, compiled in Figma, and provided to all glamping employees.

Development

The resulting design was transferred to the web. Forms and analytics systems were configured, and media was optimized. Connected booking module

Testing

Checking the website's responsiveness, cross-browser compatibility, and the functioning of forms and the booking module.

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Complexities

Website builder

The main complexity for me, as a developer, was the need to stay on the website builder. This system imposed a lot of complications on the design processes, for example, the inability to influence server logic.

To solve this problem, the server-side business logic was published on Cloudflare and connected to the new static site via REST API.

Results In 4 months

Search engines

Growth in traffic from search engines increased 8.5 times!

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Engagement

A 43% increase in content engagement rate and a 1.5-fold increase in the number of returning users.

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Bounce reduction

The analytics system shows a double reduction in the bounce rate.

Additional work

1. Created a weather widget
2. Implemented live streaming from cameras on the glamping site with recordings stored in Cloudflare KV storage
3. Developed seasonal logic to automatically hide unavailable services

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